Premier Italian Wine Producer: Meet Massimo Sensi of Sensi Winery (VIRTUAL WINE TASTING)


Sensi Family: Italian Wine Producers Since 1890

Virtual Vino: Meet Massimo Sensi of Sensi Winery (VIDEO)Watch our very first “Virtual Vino” edition of Wine Oh TV with Italian wine producer Massimo Sensi of Sensi Winery.

Grab a glass and taste along with Monique Soltani (zooming in from San Francisco) and  4th generation wine producer, Massimo Sensi (tasting from Tuscany)!  Join us as we share a sip with some of our favorite wine professionals from across the country, as we enter our 12th week of Shelter in Place.

Premier Italian Wine Producer: Meet Massimo Sensi of Sensi Winery (VIDEO)In this episode of Wine Oh TV, we talk with Massimo about life in Italy under lockdown, the legacy and future of Sensi Winery, and contemplate where we go from here.

Plus, we taste three incredibly delicious, fun, and affordable wines (details below). We might be a little stir crazy, but watch as it happened live, and PLEASE  join us next time! 

If the name Sensi sounds familiar, it should. The Sensi family started growing grapes in Tuscany in 1890 and Sensi has been synonymous with winemaking since 1895. The Sensi Family first began business in 1895 when Pietro Sensi began taking the wine he made from his vines to the markets.

Pietro’s sons, Vittorio and Armido, continued their father’s business and founded Fratelli Sensi. With their horse and cart the two brothers used to deliver their Chianti wine to the houses in the surrounding countryside and to the city of Florence as well.  

Massimo Sensi, Sensi Winery

“Our values are based on a profound correctness in relationships, a great responsibility for our work, a sign of immense gratitude to those who give us the opportunity to work and support our growth; these values have been passed down from generation to generation and are the pride of our Family”

Today, Sensi Winery still places an importance on the past, but at the same time the fourth generation are forging ahead with a focus on the future. A commitment to quality has been their through line for well over a century.

The family stays committed to the past but fixated on the future. The family believes focusing on sustainability, organic, and vegan wines, is the future for wine producers. Call it ethical agriculture. They are converting the company’s vineyards to organic farming. Sensi Winery is committed to growing grapes in a healthy way as they believe it’s fundamental to achieving and maintaining high quality.

The Sensi family has been growing grapes since 1890 in Tuscany, in the area of Vinci Fiorentino, where the company’s 80 hectares (198 acres) of vineyards grow.  From the estate’s vineyards, all organic, the wines of Fattoria di Calappiano are produced and some wines of the Sensi line such as the Governato and the organic Chianti Campoluce, the organic and vegan Vegante.

They are working on rediscovering the region’s native grapes. The Sensi Winery’s experimental vineyard hopes to save and enhance forgotten grape varieties as well as native varieties such as: Pugnitello and Ciliegiolo, Vermentino and Malvasia Toscana.

The Fattoria di Calappiano, in Vinci, in the territory of Montalbano, represents one of the historical and architectural treasures of the Medici family of Florence. Built around 1500 on commission of Grand Duke Francesco I de’ Medici, it was one of the first examples of Tuscany Farm with wine production. Subsequently the Farm passed into the hands of A. H. Savage Landor, nephew of Walter Savage Landor, Shakespeare’s biographer.

Five Facts about Sensi Winery

  • Number 1 selling Chianti winery worldwide
  • Number 1 Italian wine brand in Japan by volume
  • Number 1 selling Prosecco in Australia
  • Over 200 international prizes and awards 1 of the top wineries in Tuscany
  • 130 years of quality wines and trade relationship consistency

3 Sensi Winery Wines We Tasted


Virtual Vino: Meet Massimo Sensi of Sensi Winery (VIDEO)GRAPES:100% Glera


ALTITUDE: 50-350 m a.s.l.

TYPE OF SOIL: Land from the Treviso plains to the Valdobbiadene hills Deep, fertile soil in the flatter land. The flatland soil is alluvial, clay loam with sandy schists, while the soil in the hills is marly, well-structured, with clay schists and the presence of rock fragments, with ample neutral alkaline pH organic substance.

ALCOHOL: 11% vol

TASTING NOTES: Bright straw yellow. The nose is clean, elegant, with pleasant sensations of fruit, pear and apple, and aromatic herbs. It is lively and fresh in the mouth, full-bodied with fine bubbles. The end note is fruity and enveloping.


Virtual Vino: Meet Massimo Sensi of Sensi Winery (VIDEO)GRAPES: 100% Sangiovese


ALTITUDE: 100 m a.s.l.

TYPE OF SOIL: Hill soil, loose and deep, rich in marine fossils and rock fragments. The soil is mainly sandy with marlstone-sand stone, comprising clay and limestone schist.

ALCOHOL: 12.5% vol.

FERMENTATION: Rosè vinification with a short period of maceration of destemmed grapes in the press Fermentation Occurs at a controlled temperature of 14-17°C with selected yeast.

AGING: In steel with batonnage on fine lees.

TASTING NOTES: It is powder pink in color with a fruit and flowery aroma, with notes of grapefruit, rose, citrus fruit and aromatic herbs. It is fresh, aromatic, dynamic, delicate and intense to the palate. Its end notes are peach, plum and black currant.


Virtual Vino: Meet Massimo Sensi of Sensi Winery (VIDEO)GRAPES: 90% Sangiovese, 10% Colorino

PRODUCTION AREA: Vinci, Florence

ALTITUDE: 100 m a.s.l.

TYPE OF SOIL: Hill soil, loose and deep, rich in marine fossils and rock fragments. Marl and sandstone, comprising clay and sand schist.

ALCOHOL: 14.5 % vol.

FERMENTATION: Alcoholic fermentation for 10-12 days at a temperature of 20-24°C using delestage and racking techniques, followed by maceration fin steel for 15 days at 28°C.Subsequent malolactic fermentation and racking. This is where the “new” wine is created, ready to be “governed”. Part of the grapes selected and collected by hand and placed in crates is left to dry out, handing the bunches of grapes onto chains for about 30 days. The grapes are then destemmed and added to the already fermented “new wine”, proceeding with a second, slow re fermentation at a controlled temperature. This procedure, called “governo all’uso toscano”, dates back to the1800s and comprises the drying out of a part of the best grapes on specific supports, which are then used to activate a second fermentation of the original must.

AGING: Some matures in large barrels for about 6 months, apart matures in steel with micro-oxygenation and a small part matures in terracotta.

TASTING NOTES: Deep ruby red in color, the opening notes are of sweet fruit, cherry and marasca cherry, fruits of the forest jam and floral hints. It is soft and fresh on the palate, with a natural sweetness and maturity that are the specific qualities of the Governo Toscano technique used to make it.

Governato, the ancient “Governo’s” technique in Tuscany, history of the terracotta amphora, collaboration with the University of Tuscia, the label, the importance of technique and research for the Sensi winery. Wine aged in clay, or amphora, has grown in popularity in recent years. But this technique is far from new. In fact, the practice originated in what is now modern-day Georgia, around 6,000 years ago.

Sensi Winery Production Lines

Tuscan classics: Governato, Sangiovese Anniversary Edition, Chianti Dalcampo, Chianti RiservaDalcampo, Chianti Classico Forziere, Chianti Classico Riserva Forziere, Sangiovese-CabernetTestardo, Sangiovese-Shiraz Mantello, Sangiovese Mandriano, Morellino di Scansano Pretorio, Bolgheri Sabbiato, Vino Nobile di Montepulciano Mossiere, Rosso di Montalcino Boscoselvo,Brunello di Montalcino Boscoselvo, Vermentino Mandriano, Vernaccia di San GimignanoCollegiata, Tua Rosa. Green: Chianti Campoluce, Chianti Vegante, Nymphate without sulphites 18 k: 18k Prosecco, 18 k Pinot Noir Rosé, 18 k Blanc de Blancs, 18 k Moscato Rosé Collection: a line of ready-to-drink single-vine products dedicated to the international large-scale retail trade.

Distribution: Sensi Winery wines are available for distribution in the following states: Alabama, California, Florida, Illinois, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina

Acquire: For more information about acquiring Sensi Winery wines contact their U.S. importer Rolivia.

This article is produced in partnership with Sensi Wines 

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