Say Goodbye to Hollywood and Hello to Wine Country:

Actor Adrian Grenier is starting his very own wine “Entourage.” The actor who created the sustainable lifestyle website Shft.com is launching his new label Stomping Ground at the end of the year.

The Hollywood hottie hit up the Napa Valley Film Festival where he told reporters he wanted to create a sustainable wine because there is no better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine calling it a social lubricant.

The Entourage actor says the wine is a Paso Robles based blend and it’s so eco friendly the bottles are re-used, washed and recycled.

As reported in the Hollywood Reporter, Stomping Ground wine is available for pre-order next week on Shft.com and will be available in December.